Being led by your values can take you on a wild ride. For me, it's included picking the brains of amazing humans like Kofi Annan, Jimmy Wales and Mohammad Younas. Projecting messages of hope on the Houses of Parliament. Making films. Raising millions to help the world's poorest children. Reintroducing sea-eagles into the UK. A close encounter with a wild lion. Growing a bunch of startups. And playing Glastonbury.

But the thing I love to do most? Develop inspiring, original, creative comms that pack a punch - that connect with people and spark action.

I've had the pleasure of working with everyone from Amnesty International to Virgin Galactic, via LVMH, the MoD, Google and Girl Guiding. And every piece of work has given me the chance to inhabit a different world, vocabulary, tone and strategy.

But most importantly, it's allowed me to connect with people and do something good.